Privacy Policy
Information we collect
When you visit our site, we automatically collect device and usage data (your IP address, browser type, pages viewed, referring URL). This is standard analytics data used to understand how visitors find and use our site.
When you make a purchase, we collect order information: your name, billing and shipping addresses, email address, phone number (if provided), payment information, and order contents.
When you sign up for our newsletter or contact us, we collect your email address and any information you share.
How we use it
- To fulfill your orders (process payment, ship product, send tracking and order updates)
- To respond to customer service requests
- To send marketing communications (only if you've opted in — unsubscribe link in every email)
- To improve our site, products, and customer experience
- To comply with legal obligations (tax, regulatory)
- To detect and prevent fraud
Who we share it with
We share information only as needed to run the business:
- Shopify — our ecommerce platform (hosts your order data)
- Our payment processor (Shopify Payments, Stripe, PayPal — whichever you used at checkout)
- Our shipping partners and fulfillment center (to deliver your package)
- Email service provider (Klaviyo or similar — only if you've subscribed)
- Analytics providers (Google Analytics, Meta Pixel — used for site improvement and ad measurement)
We do not sell your personal information to third parties for their own marketing.
Your rights
You have the right to:
- Access the personal information we hold about you
- Correct inaccurate information
- Request deletion of your data (subject to legal retention requirements)
- Opt out of marketing emails (one-click unsubscribe in every email)
- Opt out of the sale of personal information (we don't sell, but you can confirm via our Do Not Sell link)
To exercise any of these rights, email dryftcustomerservice@gmail.com
Cookies
We use cookies for analytics, marketing, and to remember your cart. You can disable cookies in your browser settings — this may affect site functionality.
International transfers
If you're outside the U.S., your information may be transferred to and processed in the U.S. We rely on standard contractual clauses for international transfers.
Children
DRŸFT is not intended for users under 16. We do not knowingly collect information from minors. If you believe we have, email us and we'll delete it.
Updates
We may update this policy. The "Last updated" date at the top reflects the most recent revision. Material changes will be flagged via email if you've shared one with us.
Contact
Questions about this policy: dryftcustomerservice@gmail.com